Rovaniemi in summer tends to catch people off guard, and that in the best possible way. The assumption is that this is a winter destination, and yes, winter here is hard to beat. But write off the other six months and you're missing something genuinely good.

The evenings are long and warm. The riverbanks fill up. Temperatures regularly hit 25°C, and the sun is still up well past the point where you'd normally call it a night. It's the kind of thing that's easier to experience than explain.

And then there's autumn, which arrives quickly, turns the city gold, and brings the northern lights back before most people have even considered booking a trip.

The off-season has a way of converting people. First visit out of curiosity, second visit on purpose. We've seen it many times to be fairly confident about it.

The snowless season deserves a place on the Lapland map. Come and see for yourself, and we'll make sure the stay is worth it. Now is a good time to start planning and making a move towards new and exciting experiences on the Arctic Circle in the heart of Finnish Lapland!